Social MediaUncategorized

Someone asked me today “how do I get more likes on my Facebook Page?” In fact it’s a pretty common question. And it’s not hard to understand why. At the end of 2015 Facebook quoted that they had 1.59 billion monthly active users. In fact, in Australia roughly 62.5% of

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7 Habits of Highly Engaging Facebook posts
Social Media

Marketo published an eBook called Contagious Content: What People Share On Facebook and Why They Share It. It contained 35pages of hints, tips and strategies, all laid out with clean examples. If don’t find yourself compelled to print it out and stick it to your office wall then you’re a pretty

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#AskCaolan – Episode 02 –  How do I filter bots and spammers from my Google Analytics? This week’s question comes from Sarah Simpson, a jeweller in regional Victoria, who use Google Analytics to track her website traffic. In this episode I discuss two ways you can easily filter referral spam from your

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7 Traits needed for an effective personal brand
Reputation ManagementSocial Media

Why is your online brand important? At the end of the day people buy things from other people! And the easiest way to earn the trust and rapport needed for that basic relationship is to connect in a human to human way. In fact, we actively seek this out most

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#AskCaolan – Episode 01 –  Is there a way of tracking in Gmail if an email or email attachment has been opened or read? This week’s question comes from Made in Murrindindi, a regional organisation in central Victoria, who use Gmail as their main email client. In this episode I

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Content MarketingProductivity

Watch out! I’m an “email destroyer” according to this fun and enlightening quiz by Hubspot. In fact I’ll admit that I chuckled a little when I read my definition as someone with an “undeniable love for tools that help them email like a machine, they try to avoid sounding like one.”

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